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Change the Game, Transform Your Company

Video Highlights

  • A blank-sheet-of-paper mindset can help organizations move beyond conventional assumptions and practices
  • Customers are attracted to "passion brands" that are psychologically and emotionally compelling

Change the Game, Transform Your Company

Bill Taylor, co-founder of Fast Company magazine, has helped shape the global conversation about the best ways to compete, innovate, and succeed. His book, Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself explores how innovative companies change the game for themselves and their competition.

On March 29, 2012, Taylor sat down with Harvard Business Review to provide key insights on ways businesses of all sizes should innovate now--and why it's more important today than ever before.

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