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Logistics Keeps this Supply Chain Humming

Video Highlights

  • UPS’s Quantum View® and automated shipping systems can increase visibility across your entire supply chain
  • UPS helped redesign durable, more eco-responsible shipping boxes that helped ensure guitars arrived safely to customers worldwide

Logistics Keeps this Supply
Chain Humming

Chris Martin, the great-great-great grandson of the founder of Martin Guitar, thinks that the hand is the perfect tool. But he takes advantage of all sorts of other tools, as well. “We use the most advanced technology available to us. Some of that comes from UPS.”

UPS technology helps Martin Guitar manage and see what’s in-coming and out-going. The company has a complex and global supply chain, with a worldwide distribution network. Solutions like UPS Quantum View help Martin Guitar keep on top of everything.

UPS technology also automated their shipping systems. No longer do they have to run around and match shipping labels to instruments. Everything is now automatically linked. Time is reduced, human data entry is reduced and customer satisfaction is improved.

Martin Guitar’s collaboration with UPS even extends to the shipping boxes themselves. “UPS is a great partner with us,” according to Chris Martin. “They’re always looking for ways to help us.” One of those ways was to help redesign the boxes in which all Martin Guitar guitars are shipped. With the UPS Package Engineering Design and Test Lab, a package was created that reduced the use of cardboard without sacrificing any of the durability.

And durability is essential. Martin Guitar guitars are among the best in the world, used by aficionados as well as countless recording artists. “Let me put it this way,” says Mr. Martin, “a Martin guitar is, in some respects, a priceless work of art. And who do we trust with our babies? UPS.”

UPS technology is helping Martin Guitar streamline their operations and improve customer satisfaction. As Chris Martin sums it up, “It takes more than wood and glue and finish and strings to make a guitar. It takes logistics.”

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